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Your contact Overview |
SAP CRMIt used to be that customer retention did not play a central role, since the products and their attributes where in the foreground. Today, service is the decisive factor in deciding whether the customer continues to stay with you. With SAP CRM, your employees receive an integrated, web-based platform which handles all customer processes. The application combines all business activities in marketing, sales, service, and call centers beneath a graphical portal interface. As a common working platform, the application combines all customer information in a central knowledge base, which can be edited in real time at every contact point. Through the use of role-specific functions, the solution offers efficient process support in all
departments, in all distribution channels, and for a range of operators. The workflow-supported
standards and modern technology also make the various tasks in all areas of the company easier.
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